CARDBOARD

Cardboard is made up of thick sheets of paper, obtained by collage and by pressing multi-layered sheets together, and/or manufactured directly by machine. Depending on the thickness, it is called cardboard or paperboard.
The distinction is determined by the thickness: it is paperboard when it is more than half a millimeter. In practice, it is paperboard if the sheet weighs 180 grams or more per square meter; less than this, it is considered paper.

Duplex cardboard is manufactured in two layers; being the top layer of better quality, smooth, or coated, generally, from 80 to 100 g/m2 and well glued.
The lower layer is manufactured with a chemical paste, which is not whitened, mechanical pulp, and usually with trims. The total weight goes from 200 to 600 g/m2. It is mostly used in the manufacturing of cartridges, boxes, folders, and similar items. It is commonly marketed in the 77 x 113 cm format.

Very similar to duplex, but three-layered or multi-layered, being the last one usually white. It is used and marketed in the same way as the duplex, but it has better creasing characteristics.

A means of publicity and visual information, sometimes done on a single-job basis, but usually printed in large format for visibility in places of significant public frequency. They are often pasted on a paper back-support.

Packaging manufactured from cardboard through cut-and-crease operations. Generally delivered by the manufacturer, opened or glued and collapsed, being set up, filled and sealed by the user.

They have the format of a tray and consist of cardboard with the four sides folded in a right angle in relation to the main board, with one of the sides presenting an extension that functions as a cover.

Paper strap suitable for correcting printed papers (newspapers, magazines, books) that will be sent by mail.

Folding paper at right angles in relation to the direction of the fiber.

Any ink with color or matrix different from the selection colors for polychromy. They are usually special items from ink manufacturers, or from a universal pantone scale. In graphic software, they are called spot colors.

Undesirable transfer of ink from one printed sheet to another.

Promotional pieces destined to promote, to expose, to demonstrate, and to help in the sale of certain products or services at point-of-sales, and can be placed directly on the floor, in shop windows, on counters and gondolas.

They are produced for large establishments, such as snack bars, restaurants, hotels, hospitals and industrial kitchens.

It is produced for large-scale consumption. Usually the benefit of cost reduction is passed on to the final consumer.

Packaging for transportation, it also works as a display at the point-of-sales.

Packaging produced for specific use in a certain sales promotion (commemorative dates, “take 3 pay 2”, inclusion of gifts, and bonuses in volume, etc)

Packaging printed in duplex cardboard, triplex or semi-rigid, for packaging.

In bookbinding, the folders are fixed (by rigid paperboards for hard covers) to the center of a book by means of sewing or gluing.

1. Printed table containing several combinations of color tones; it can refer to the ink, paper or other materials used by a designer.
2. Tests of the colors group to be used in a printing, showing the exact tone and the printing order. It guides the printer operator in the printing control of each color, with the goal of obtaining a good, final result.

Trademark of a system broadly used in the identification of colors for printing. Appropriate scales exist for the use of special colors (spot color) or in cases of separation of colors (process color).

Blade for cutting, a metallic blade set in wood, which is used to cut out printed papers in special formats.

System of closing a cardboard box, which closes and seals the box, usually at the bottom, without the need of glue.

A system for closing cardboard boxes, which closes and seals them, usually along the bottom, using two glue points. This system is more efficient than the previous one, because it has more resistance to the weight of the product.

A control of the weight, in grams, of a square meter of certain paper. Its numeric expression is not necessarily directly related to the thickness of the paper, because the weight depends on the raw material used in its production.

A relief-stamping process, which consists of transferring to the respective material, through pressure and heat on a ribbon impregnated of pigment, the image, or text to be printed. The process does not use ink.

A drawing, which is slightly translucent. A watermark is usually a symbol or logo.

Made of whitened chemical pulp, surface collage, and mineral load, it is destined mainly for the printing of books, magazines, pamphlets, stamps etc.

Paper produced with already discarded paper. This paper can be 100% recycled, and its production can be handcrafted or industrial.

Mechanical, manual, or automatic equipment used to print proofs for revision.

Test that simulates a printing and precedes the same, whose aim is the final revision of the material to be printed.

The right combination for different printings.

Bleeding is printing off the edge of the sheet (it “bleeds”). It is used mainly for photos, illustrations, or color areas.

The predominant grain of fibers in a paper sheet. In a fold, the direction of the fiber is important, because a sheet is easierly folded in the direction of the fiber.

Creases in cardboard or pasteboard, meant to ease folding.
Produced through pressure, by steel threads or rotative disks.